Description
with Special Guest Speaker: Joshua Scott
Recorded on September 15th, 2026
Course Description: Right now, a patient in your town is asking ChatGPT to recommend a dentist. They’re getting one answer. No list of links, no browsing — one recommendation. Was it you?
This is the biggest shift in how patients find a practice since the smartphone, and it’s happening whether you’re ready or not. But here’s the part nobody’s telling you: this shift favors you. AI decides who to recommend the same way patients always have — by looking for specificity, consistency, and what other people say about you. It can’t be bought. It can’t be keyword-stuffed. The practices winning this game aren’t the ones with the biggest budgets. They’re the ones with a real story, told everywhere.
In this course, you’ll learn exactly where AI looks when it decides who to trust — your website, your local profile, your social activity, and the voices that vouch for you — and how to make every one of them unmistakably yours. You’ll see how the same playbook built Air Jordan and powered the most talked-about album launch in recent memory. And you’ll leave with a 90-day plan you can start Monday morning.
The big budgets can’t buy this. The templates can’t fake it. Your story just became your UNFAIR ADVANTAGE.
Course Objectives:
After this course, you’ll be able to:
1. Describe how AI search works — how it breaks a patient’s question into sub-questions, pulls answers from across the web, and decides who to recommend.
2. Explain why your website’s new job is being cited by AI, not just clicked by patients — and what that changes about how it’s written.
3. Identify the four signal categories AI uses to establish trust, and spot your practice’s biggest gap.
4. Implement question-and-answer content on your website, written in your voice instead of template language.
5. Evaluate your Google Business Profile as your identity record — category, services, activity, reviews — and fix what matters most.
6. Apply story-driven strategies that earn participation: recurring content themes, video-first posting, and review requests that produce stories, not just stars.
7. Build a 90-day plan that fits your team and starts with your highest-impact
1.0 CEU
AGD PACE Subject Code: 550 – Practice Management and Human Relations
Course Expiration: September 15, 2029
Cancellation/Refund Policy: There are no refunds given for this event
Reviews
There are no reviews yet.