Marketing Your Story

Description

with Special Guest Speaker: Joshua Scott

Recorded on October 1st, 2024

Course Description: Dentistry is an innovative, inspiring and beautiful profession of humans serving humans. Why do we rarely see that story being told through dental marketing?
Josh will walk audiences through the “Three Best Questions for Discovering the Story” – a process designed to create connection through authentic marketing. Discover how big brands have been leveraging Story, see examples of real-life dental practices that have implemented it and learn how you can build a truly remarkable practice that stands out in your community by crafting a compelling narrative.

Learning Objectives:

1) Learn why Story is the most powerful marketing tool at your disposal.
2) Discover the three best questions for discovering the Story.
3) Observe examples of real-life dental practices that have implemented Story into their marketing strategy.
4) Explore how big brands leverage Story to build remarkable campaigns.
5) Identify three story marketing principles that will position your practice for growth.

1.0 CEU

AGD PACE Subject Code: 550- Practice Management & Human Relations

Course Expiration: October 1, 2027
Cancellation/Refund Policy: There are no refunds given for this event