LEVERAGING ONLINE REVIEWS TO GROW YOUR PRACTICE IN THE AGE OF A CUSTOMER

with Special Guest Speaker:  Dr. Gina Dorfman

Recorded on April 16th, 2020

1.0 CE Credit

AGD PACE Subject Code: 550 – Practice Management and Human Relations

In this course, Dr. Gina Dorfman explains how dentists can leverage online reviews to grow their practices. Dr. Dorfman will also share how to create a review acquisition strategy in your practice and how to respond to online reviews in a HIPAA compliant way.

In this course you will learn:
-Why dentists should focus on their online reputation.
-The impact that online reviews have on practice growth and patient acquisition.
-Which review sites are relevant in 2019.
-Whether it’s crucial to be proactive about acquiring online reviews, and how can dentists ask for online reviews without feeling awkward.
-Why bad reviews are good for business, and how dentists can leverage negative feedback to grow their practices.
-What to do with online reviews held hostage on third-party review sites.
-Is it important to respond to online reviews and how a dentist can respond in a HIPAA compliant way?