TELLING YOUR PRACTICE STORY THROUGH DIGITAL MEDIA

with Special Guest: Justin Ellis

Recorded July 16th, 2019

1.0 CE Credit

AGD PACE Subject Code: 550 – Practice Management and Human Relations

Whether you realize it or not, as business owners your are creating a story about your practice. The lives you touch, the cases you complete, the staff you empower, and the communities that you serve. During this session we will discuss how to use digital media to amplify this story to attract new patients through pay-per-click advertising, empower existing patients to continue to send referrals, and continuously measure your results to achieve maximum advertising ROI.

Course learning objectives:
-Learn how to tell your story
-Utilize digital media to amplify your story and attract new patients
-Understanding the power of measurement to ensure effective investment