Unfair Advantage: How Story-Driven Marketing Optimizes for AI Search
with Special Guest Speaker: Joshua Scott
Recorded on September 15th, 2026
1.0 CE Credit
AGD PACE Subject Code: 550 – Practice Management and Human Relations
Course Description: Right now, a patient in your town is asking ChatGPT to recommend a dentist. They’re getting one answer. No list of links, no browsing — one recommendation. Was it you?
This is the biggest shift in how patients find a practice since the smartphone, and it’s happening whether you’re ready or not. But here’s the part nobody’s telling you: this shift favors you. AI decides who to recommend the same way patients always have — by looking for specificity, consistency, and what other people say about you. It can’t be bought. It can’t be keyword-stuffed. The practices winning this game aren’t the ones with the biggest budgets. They’re the ones with a real story, told everywhere.
In this course, you’ll learn exactly where AI looks when it decides who to trust — your website, your local profile, your social activity, and the voices that vouch for you — and how to make every one of them unmistakably yours. You’ll see how the same playbook built Air Jordan and powered the most talked-about album launch in recent memory. And you’ll leave with a 90-day plan you can start Monday morning.
The big budgets can’t buy this. The templates can’t fake it. Your story just became your UNFAIR ADVANTAGE.
Course Objectives:
After this course, you’ll be able to:
1. Describe how AI search works — how it breaks a patient’s question into sub-questions, pulls answers from across the web, and decides who to recommend.
2. Explain why your website’s new job is being cited by AI, not just clicked by patients — and what that changes about how it’s written.
3. Identify the four signal categories AI uses to establish trust, and spot your practice’s biggest gap.
4. Implement question-and-answer content on your website, written in your voice instead of template language.
5. Evaluate your Google Business Profile as your identity record — category, services, activity, reviews — and fix what matters most.
6. Apply story-driven strategies that earn participation: recurring content themes, video-first posting, and review requests that produce stories, not just stars.
7. Build a 90-day plan that fits your team and starts with your highest-impact
Course Expiration: September 15, 2029
Cancellation/Refund Policy: There are no refunds given for this event
ALL Mommy Dentists in Business webinars are FREE to official Mommy Dentists in Business paid members, and will have various prices depending on the CE credit for unpaid members.
Please visit www.mommydibs.com if you are interested in signing up for membership! Please visit our website to see the other benefits our members receive! #mdibmembership
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Did you know we have a Mommy Dentists in Business podcast? Dr. Grace Yum interviews a variety of experts talking on all sorts of topics! You can find our multiple seasons of the podcast on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/mommy-dentists-in-business/id1316885704
Spotify: https://open.spotify.com/show/2d1jXaUCoGTLGXRKXReRhC?si=muKaB_aJRyiVxB8ufobmNw&nd=1&dlsi=1bea3cc2ffdf42c7
iHeart Radio: https://www.iheart.com/podcast/263-mommy-dentists-in-business-29945477/
Course Content
About Instructor
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Course Includes
- 2 Lessons
- 1 Quiz
- Course Certificate
